You too can niche despite being multi-passionate
[YOU] C’mon. Staying on ONE topic for too long is killin me. Are you joking?
Well, no, I’m not joking. Your topic might be an inch wide…but it’s a mile deep. And I dare you to discover it fully, but you may have to slow down a bit. You may surprise yourself that you can do this – even if you get bored easily. Even if specialising on the one niche sounds dull to you right now. Why am I so sure?
Let's Use Proven Subconscious Focus Techniques
If you're anything like me then you might be easily bored, a thrill seeker even.
Excitement, surprises, and novelty delight you and you loathe routine, structure, repetition.
BUT if you want to achieve your business goals, you’ll have to buckle down and focus on one thing at a time. So claim and own a niche, discover all its secrets, fascinating truths, connections. Niche clarity is needed but many entrepreneurs subconsciously avoid this.
OVERCOMING INDECISION WITH COGNITIVE STRATEGIES
Let's look at the way we think about "niche". The following might help you reframe your perception of a niche as a restriction.
To ease this fear, I coined the idea that your niche is a portal, not a box. It might help you understand how to focus on one niche as a multi-passionate entrepreneur but see it as something that will ultimately expand your world.
YOUR NICHE IS A PORTAL, NOT A BOX (Gwendi Klisa)
Ready to dig up some excitement for your niche? Firstly, don't perceive your niche as a box. Look at your niche as a well, a gold mine and remember: it may be an inch wide BUT it’s a mile deep.
YOUR NICHE IS A GOLD MINE
Dig, and don’t stop when it gets harder. Challenge yourself, keep going until you get to the goood stuff . Expect long plateaus along the way, nothing happens and then you’ll hit occasional bumps. Know that once you've overcome these, you'll reach the next level. Climb the levels. Find fulfilment in deep knowledge. This is not something people are born with, you choose it.
GET IN THE ZONE
Slow down, get into the detail, peel away the layers of your topic. Dive into your niche, listen what it tells you, observe it, live it, embody it! And congratulate yourself, you're seeing things through now, you can shake off that jack of all trades vibe.
FOCUS VS DIFFUSION
Do you know the tale of the laser and the sun?
Focussing on ONE thing is like powering up the laser, a tool that has such intense force many don’t dare to go near!
The laser concentrates energy in a tight and compressed way and it won’t stop until you pull the plug. Wherever you decide to point it, the laser will stay focused, even over vast distances; and what it touches...is changed forever.
Now that's a transformative tool we all need a little bit more of right?
The laser is what you need in your approach and it is what you CAN achieve. You can focus on the inch. Don’t be afraid to get out the big drill!
LASER FOCUS HELPS YOU ALIGN ACTIONS
Laser-focused strategies for niche success means that all your actions, messages and offers are aligned and point into ONE very obvious direction: further into your world where you can help your people. This is the direction you lead your audience towards. Focused and aligned like that every message and action accumulates and amplifies each other.
The perfect coordination of all you do results in immense power. This is how we get momentum. The laser is the most powerful tool you can use, especially if you don’t have vast resources.
THE SUN ACTS AS A DIFFUSER
The sun on the other hand feeds on vast resources. She diffuses her light in all directions and her rays don’t have a laser-like impact (thankfully!).
So if you don’t have vast resources in business, the sun will scatter your solo efforts into a thousand directions, having a small impact (despite burning at millions of degrees at the core). This means you work hard and sweat but your efforts get diluted quite a bit.
IMMERSE YOURSELF
Give your niche some real commitment. Time and actions. Turn pro. Show up every day, no matter what. Stay on the job. Commit to your topic, long term.
FIND THE FUN
And let me ask you: how exactly are you working in your niche? Are you having fun or are you toiling away? You have a choice here. It’s on you alone to make your business fun! It doesn’t have to be painstaking. And if you’re working hard to find the fun in your niche, but can’t? You know, you can look for excitement elsewhere in your life, it doesn’t all have to come from your business.
CHANGE HOW YOU SHOW UP EVERY DAY
Don’t feel you can be consistent with the one narrow topic? Well, I’m not buying it 100%, because you do have some choice here. Transform yourself into that 7-figure CEO.
Start by showing yourself that you CAN stick to something, by being consistent with other things – whether that’s making your bed every day without fail or taking up a daily yoga practice as a non-negotiable every day. If you can do that you can stick to one niche - surely? You have control over this.
Understand Why We Focus On One Niche (Even As A Multi-Passionate Entrepreneur)
You need to give people that have never met you and browse past in seconds a ‘label’ to file you away under. Of course! You’re so much more than a label, but you wanna make it easy for people to remember you at first! Let’s face it, it’s either the label, or being forgotten, I'm afraid.
Think of a famous person.
And now tell me what label, idea or archetype they stand for. I bet that you that you can do this! Give browsers something to hold onto when they come across you, something they can file you away under. That way, you won’t get tossed in with the instantly forgotten sea of same-ys. The more specific and memorable you are, the more likely you’ll get a file just for yourself in people's mind. Yes! You get to express your full personality in your business. But let the entry point be a defined archetype, that makes growing your audience so much easier.
STAYING ON TOPIC IS GOOD FOR BUSINESS
Or are you still telling me you can't specialise in one area? Are you telling me you wanna stay an amateur? Because if you don't claim your niche, and keep hopping from topic to topic you won't stand out in anything, you won’t be able to lead and help people and you won’t be able to fulfil your calling. And you won’t be able to get your business off the ground.
You have a choice here: running on empty whilst creating a myriad of half finished and unsold offers OR focusing on the one thing for a while and getting traction (and taking it from there!!!) Are you going to find your passion topic for now and stick with it, even if it’s uncomfortable? If you do that, you’ll expand.
Overwhelmed In Your Business?
REPLACE TURMOIL AND OVERWHELM IN YOUR BUSINESS WITH FOCUS AND EASE
This, my friend, starts with clarity.
A free clarity call can help you cut through the noise, find the root of your overwhelm, and create a clear, actionable plan to move forward. Together, we’ll see how you can simplify your path, so you can regain confidence and build momentum in your business.
Claim your free clarity call now to eliminate overwhelm and get help accessing your subconscious to stick with a niche.
Lots of love,
Gwen
תגובות