Settling into an efficient and profitable niche requires you to do two things: Be brave and go narrow! Define your one inch wide (and a mile deep) area of the…
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It’s okay if you don’t come out of lockdown with a fresh manuscript and a spanking new side hustle but in this podcast I’m making a case for using the…
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Let’s be unavailable for fear, paralysis, panic and neurosis.Let’s say yes to the abundant and to create an atmosphere of sharing and love, even in “these uncertain times”. Subscribe: Apple…
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This is for you if you’re looking for a thorough definition of what niche is. We’ll face the No1 misconception that holds us back from going ALL the way to…
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YOUR VISUAL BRAND IS A BUSINESS ASSET You create your own content for your business, right? It’s your job to create and maintain a mesmerising visual brand. This is no…
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Let’s clear up a common misconception people have about visual brand. We want to look good online. That is crucial to our success as a business, as browsers make snap…
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you don’t need to be better than your competitors, you just need to be different What’s your business’ message? Is it clear? Full of personality? Does it motivate people to…
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Voice of Customer data is the fast train to understanding your ideal customer Learn how to get into your ideal customers’ head, every time. In all of your copy, in…
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You could easily say that Sara is a serious writer: she’s a published author, prolific blogger and a talented copywriter. Let me elaborate: not only has this writer made herself…
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Are you using the power of facebook livestreams for your business? Hands up, who loves to perform on video!? Take facebook livestream for example, there’s two groups of entrepreneurs: those…