by Gwendi Klisa

Perfectionism or 3 Ways To Trip Up Before We Start

Have you ever made an epic plan and not been able to pull through? So many people are absolutely ace at starting things, but less so at working out the minute details and finishing off the work. Perfectionism can be at the root of this.

So whether we’re refining our ideal customer avatar, styling the set for our YT channel, creating Facebook banners, fiddling with our website, or writing a blog post, there’s unfortunately ample room for us to not finish the task…

It happens to the best of us. Join the massive number of aspiring business owners struggling getting their stuff out there, be it a blog post or their flagship product, they just never get around to shipping, or if they ship it is almost too late.

So why’s that?

It’s down to a few beliefs, all of them coming from a desire for perfectionism. So hold tight while we ditch them all! Because here’s the catch: the sooner you get out there with your content and products, even with a beta version, the sooner you’ll have eyeballs on your wares, and the sooner you can start making some money.

1. The Perfect Frenemy Trap

Do you have someone in your life who is full of brilliant suggestions for improvement of your work? Fantastic, count yourself lucky, because feedback on your work is the backbone of your business. But beware of getting trapped in a loop of never-ending polishing without launching.

Here’s how to deal with the perfect friend: collect all her suggestions on a big spreadsheet. This is pure business gold. The categories on this spreadsheet are simple: “should have”, “would have”, and “could have”. Then you decide for yourself what features and what level of perfection your current draft should have. When it comes to the perfect friend she’s invaluable if handled well, so don’t forget to consult her from time to time because you can count on her excellent feedback to improve your business.

2. You’re HOOKED on Polishing up the “Last Inch”

We know, the way you polish your work in its last inch can make or break it. That’s a fact. But are you efficient in polishing up that ‘last’ inch? Or do you use it as an excuse not to launch – yet? 

Perfectionism is an ailment and whilst it’ll make you shine, it needs to be managed properly like a price race horse. Do you have your perfectionist streak in check? Are you able to let go? Can you get it all just so without overdoing it and ending up mucking about? 

Firstly, we need to learn to identify the moment we’re happy with the work, the moment when we know that we’re finished. Then be bold and let go. Just like that. It’s all there is to it. 

And the secondly, we need to realise that ‘work’ is never finished. There’s scope to polish up anything, everything, and everyone, there’s scope for projects to never be finished, there’s relentless room for improvement for really, everything… you, your brand and your offerings are alive in that way because they develop and adapt with your audience’s needs, with your needs, with industry trends. Let’s face it, things are never perfect and we really ought to embrace this state of flux and ride with it from day one. You can always publish a version 1.1+ down the road.

3. Compulsive Comparison

If the previous two reasons for perfectionism are harmless bedfellows, then this is the real sickness. This is an obsession and it needs to stop right now, because it’ll short circuit any progress in its tracks. Whatever you do, do not compare your beta tech product to the latest Apple gadget, or your fifth youtube video to a top influencer’s sleek, entertaining and educational youtube channel. There’s no need to sugarcoat this now, because we all know who’s going to come out top in that, right? 

Good enough

Grab a pen because I want you to write down two words right now: Good Enough. That’s it. Give yourself permission to be good enough. And just go on your own journey, and enjoy it for the process it is rather than straining your eyes to see the finish line.

Everyone has to begin somewhere and the successful ones are usually also the ones who kept it up and managed to show up consistently. 

So if you’re anything like this don’t keep perfecting. Get out there and show yourself, launch, publish and see where it takes you. 

Join our buzzing facebook group for instant access to hands-on support, advice and motivation on how to beat perfectionism. This will help you turn your ideas round in no time, creating a prolific business for you. 



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