Many entrepreneurs are so busy with their daily schedule that they often skip over the one thing that makes or breaks their branding and content creation. They think they can get away without a brand strategy. Don’t be like them!
So, here’s the memo. Before you set out creating even one more piece of content – and before you create your entire brand – you should stop and ask yourself if you’ve got a proper brand strategy in place.
This strategy will help you manifest your brand, it’ll serve as a guide that makes sure your values shine through every time you create and communicate something.
Your brand strategy is the foundation
So in order to ‘nail your branding’ you have to make sure you’re creating a brand strategy. And taken to its bare bones a brand strategy is a simple document, a.k.a. brand brief. This will help you visualise and define the building blocks of your brand:
- Your offerings
- Your values and what you stand for
- Who you serve
- What makes your offerings unique
- How to make your offerings irresistible
- Who else lives in your marketplace
- And finally, compressed into a few words, your BIG IDEA
However, not having this brand brief in place means you’re not building a solid foundation which will cause a headache down the line. You’ll waste your resources on ill-targeted and incoherent branding. Of course we absolutely can’t have that, right?!
A brand strategy doesn’t live in your head
Creating the brand, usually a fun task that should come from your heart and soul, turns into a chore. Still, many people say to me “But Gwen, I’ve got my brand in my head, I know what it’s meant to look like”. Or “I have the colours written down on a note. I know what I’m doing, Gwen.”…this is not good enough. You need to think it through and spell it out if you want to create a magnetic and memorable brand.
Commit your brand strategy to paper
Your clear brand strategy will make sure you’re expressing your cause and motivations with every single message you send out. It makes your messaging laser focused and demonstrates exactly what your business stands for. And when a customers’ problem arises, your business with its clearly defined cause will spring to their mind.
Most importantly, the more you apply your brand strategy, the more you show up over time and you’ll start building a tribe of dedicated followers who can relate to the value you give out, and ultimately, to your offerings. They found a value system they love and happily align themselves with. They found what they wanted and don’t need to spend time and energy experimenting.
Let the brand strategy do the work
Once in place your brand strategy will do the work for you. It’ll give you clarity and it’ll simplify everyday decisions about content creation and provide answers to your branding dilemmas.
Above all, it’ll point to a clearly defined path for you to follow step by step in your business. Your brand strategy is at the heart of every marketing move you’re making.