Have you ever been so fired up about your new product and business that you just wanted to dive right in, but didn’t have a plan on how to bring it all to life? Have you wondered if there are any inexpensive marketing methods that will get you started?
Because getting out there doesn’t have to cost the world. There’s a lot of old school marketing for us to do.
So you’re busy developing your offering and planning your business, and you don’t have time for anything else. You’re creating something fantastic, but are you sure you’re not forgetting something?
Are you actually spreading the good news? Letting anyone know about it? You’re plugging away, perfecting your offering, when you should be spending almost as much time shouting about it from the rooftops.
It’s time for a U-turn if you’re noticing yourself getting all caught up in the doing, but not so much in the talking. Yes, for once words are as important as actions.
There are no more excuses, even if you don’t have a big marketing budget. Or that should read especially, if you don’t have a big marketing budget.
Two inexpensive marketing techniques
The first one is all about content. You’ll need to create quality content regularly, in order to attract your audience to your site.
To start off, you really ought to blog regularly. Yes, you’ve heard it before, but you may need a little nudge from time to tim to keep this up regularly? It’s your chance to talk about your passion and a great way for your audience to get to know you, and vice versa.
Your blog is the place they meet you and hear what you’ve got to say – long before anyone makes a buying decision. As an added bonus, the words you use in your blogs will help the google understand what you’re all about, making you more visible. Search engines also know if you’re blogging regularly, and they’ll reward you with a higher ranking if you update your content frequently.
So writing and updating a blog regularly is an activity every business owner should have in their diary. And if you haven’t done it yet, do create a block of time each week to create this kind of content for your business.
Is it just you creating the content?
This whole idea adds a whole new job to your week, and it’s all on you, since you don’t have a team creating content for you. But there’s an upside to this. Your voice will be so much more authentic because it is you personally connecting to your audience rather than the copywriter or social media manager you hired.
So go forth, create an editorial schedule – and stick to it. This is the important part. You need to keep showing up, that’s the one thing that’ll help you succeed. If you like the company and accountability you could look for some buddies who’ll do this with you. There are groups abound for every type of blogger, the extreme ones who are up for the 30-day blog challenge (writing and publishing every day, yikes!), to more temperate groups who commit to posting once a week…
And while I’ve been touting the written word here, it also makes sense to look for another channel you really like expressing yourself through, so if you’re writing regularly, it might be time to branch out into video, podcast, livestream, etc.
Whatever you choose, once you’ve published your posts you need to get the word out, so then share these posts out on the social networks where your audience hangs out.
The little black book campaign
Yes, I’m talking about an old school approach to inexpensive marketing. And I bet many business owners don’t follow this, because it requires sticking our head out. Many of us like to gloss over this, because it takes us out of our comfort zone.
But really, this should be at the beginning of your business journey. Anyone can get in front of their audience with this technique, even if you don’t have a website yet…
But maybe you’re even doing it already… you might be already taking a chatterbox approach to your marketing… chatting about your products and getting to know what people are looking for. For this to work best, go to events where your ideal audience hangs out. Once you’re there, try to engage with as many new people as you can. And when it’s your turn to introduce yourself, really take that opportunity to deliver a non-sales-y elevator pitch. Ask a lot of questions as the insights from these conversations are invaluable. You’re getting a real life opinion on your services.
When to stop pitching and start listening
Many of us stay in pitch mode after the elevator pitch has been delivered, don’t make this mistake, as you’re not at the event to convince your prospects… take the chance to listen to their concerns, and to what they have to say.
Make sure you get their email address or social media handles and follow up afterwards. If you want to be fancy you could even have a card ready with your details on, but this is not necessary at all.
So as a project, you could make it your mission to talk to a hundred people about what you do and find out if you could help them. Make sure you follow up with the one’s who were interested.
For anyone starting out on a budget this kind of inexpensive marketing can give you all the momentum you need. So what’s your take on this? How do you feel about the chatterbox approach?