Are you making these excuses when it comes to branding?

What’s your take on branding? Do you agree that investing in it is money and effort well spent? Or is branding something you tuck away at the bottom of your spreadsheet?  If that is the case you might justify your inaction around branding with the following excuses. Read on to see if you catch yourself thinking the following… Hello? I’ve Just …

Why Do I Need Branding?

15 Reasons Why Branding is Essential To Your BusinessIf you’re just starting out deciding where to put your budget or if you have been around the block, read on if you’ve ever asked yourself: Why do I need branding?  And you’ll understand that it really is one of the basic building block of your business.Why do I need Branding?BRANDING PUTS …

Is Your Perfectionism Stopping You?

Don’t let Perfectionism Trip You Up Before You Even Get StartedHave you ever made an epic plan and not been able to pull through? I’ve just overheard some colleagues chatting about how they’re absolutely ace at starting things, but less so at working out the minute details and at finishing off the work. Could it be perfectionism standing in their …

The Love Brand Owners Report 2018

I’ve created a survey of small business owners and those just starting out to see what you’re setting out to achieve in 2018. The results are impressive, looks like everyone’s planning some cool stuff. A whopping 66% of you said you want to reach more of the people you’re trying to serve, and we’re going to look more into that. …

inexpensive marketing techniques

Did someone say inexpensive marketing?

Because getting out there doesn’t have to cost the world. There’s a lot of old school marketing for us to do. So you’re busy developing your offering and planning your business, and you don’t have time for anything else. You’re creating something fantastic, but are you sure you’re not forgetting something? Are you actually spreading the good news? Letting anyone …

Gwendi Klisa explains why you need a brand brief

A Brand Brief will Transform the Way You Do Business

If you’re still finding your brand style, then you’ve just come across a solution: the only difference between the slick brands and the amateur ones is that the former have a structure in place that keeps their brand and all their content on message. And we’re about to do the same for your brand. We’ll devise a game plan to …

Gwendi Klisa explains brand strategy

Do this One Thing to Nail Your Branding

Many entrepreneurs are so busy with their daily schedule that they often skip over the one thing that makes or breaks their branding and content creation. They think they can get away without a brand strategy. Don’t be like them! Before you set out creating even one more piece of content – and before you create your entire brand – …

Gwendi Klisa on minimal viable brand and logo creation

Are You Wasting Too Much Time Creating Your Logo?

As an entrepreneur with a great idea you’ll want to test it in the market as soon as you can. But you’ll soon stumble on a big obstacle, you need a fully fledged brand, at the very least we should start to make logos. Because one thing is for sure: branding is everything. There’s so much choice out there that …