Personal Brand Series: the Nutritional Therapist

Sandra Greenbank leads the Wholesome Life as a nutritional therapistSandra is a nutritional therapist specialising in fertility, working intensively with couples to find the root cause for their fertility issues and trying to heal those with nutritional and lifestyle changes, functional tests and supplements. Sandra’s got strong ethics, which shine through when you speak to her and she makes sure she …

Personal Brand Series: the Authentic Brand Photographer

Catherine Berry is your BFF Authentic Brand Photographer. I’ve had the pleasure to work with Catherine and she’s obviously a great brand photographer with a superb eye for detail as well as never losing sight of the big picture.  But she’s got an unrelated skill set: Catherine immediately makes that connection to the people around her. I felt like I’d found my long-lost twin …

Attract Your Ideal Customer

Lock In Your Ideal Customer in 3 Simple Steps… Small business owners, creative entrepreneurs, solopreneurs, whether you’ve been in business for years, or just getting started. Are you dedicating time to creating and nurturing your ideal customer avatar? Having your ideal customer avatar in place is the one thing you need to master, to set you up for success. Understanding your ideal …

Personal Brand Series: the Digital Copywriter

Laura Robinson is a digital copywriter – or should we say Wordsmith?Laura Robinson of Worditude is not your average digital copywriter, she’s a content marketing expert and strategist. It would even be fair to say that she’s an educator, leader, content strategist, and all round super woman. And would it get to her head if we said that? No! Her sense of …

Personal Brand Series: Zoe Whitman is the Millennial Bookkeeper

The growing tribe of  heart-centered entrepreneurs:  guys, dust off your suits because there’s a new breed of businesswoman in town! They can be best described as heart-centered entrepreneurs and they care deeply about the impact they’re making on their clients’ lives. Today we get to meet an accountant who turns a page in her industry by making bookkeeping accessible and transparent …

Personal Brand Series: Hannah, the Social Entrepreneur

How social entrepreneur Hannah is cheering on tired parents… Social entrepreneur Hannah hand-picks products from independent UK brands and creates bespoke gift sets, and she (hand!) designs her own range of products featuring cheerful affirmations and quirky slogans. But it’s not only uplifting products she’s offering on her website. If you shop at Apples & Pips you can actually boost your conscience …

Personal Brand Series: Sara Simonsen is the Performer

You can achieve anything   You’ve got to love Sara, a pole dancer and aspiring circus artist from Denmark. Firstly, she’s a brilliant performer, but I’m sure people mostly love her for her spirit as she shows her people that they can achieve anything. Her initiative is infectious and she actually inspired me to create this personal brand series, so I’m very …

Are you making these excuses when it comes to branding?

What’s your take on branding? Do you agree that investing in it is money and effort well spent? Or is branding something you tuck away at the bottom of your spreadsheet?  If that is the case you might justify your inaction around branding with the following excuses. Read on to see if you catch yourself thinking the following… Hello? I’ve Just …

Why Do I Need Branding?

15 Reasons Why Branding is Essential To Your BusinessIf you’re just starting out deciding where to put your budget or if you have been around the block, read on if you’ve ever asked yourself: Why do I need branding?  And you’ll understand that it really is one of the basic building block of your business.Why do I need Branding?BRANDING PUTS …