Get some real-life entrepreneurial marketing and sales surgery
Ask yourself these two questions to start troubleshooting your marketing problem…
Is your marketing building up traction? Are you selling as much as you’d like to? Or is it not that clear cut and you’re ready to make some changes. Don’t throw a chunk of money at your entrepreneurial marketing problem – it may be time to find a quiet moment and ask yourself a couple of questions.
How much do you believe in your products, on a scale from 1-10? How much do you think the world needs your offerings?
Are you awarding yourself a solid 10 plus?
If you realise, that you’re not rating your products as absolutely essential and life changing for your people, it may be time to pivot or modify your idea a bit. This is something to do earlier rather than later so that your marketing problem doesn’t turn into a marketing block.
The motivation behind your business
A few years back I designed and produced an educational childrens’ sleep app for the App Store. I was fired up to do the creative and production part, build sets from cardboard, photograph them, design a character, and take care of the branding and website. As a creative director I had all the skills to do this work, there was no obstacle. I also had three sleepless children under 5, the whole product felt so right.
Only it wasn’t!
Now, honestly… how bad do you want to sell?
With branding and production taken care of, I approached promoting the app with less fervour. Why was I facing this marketing problem when I had worked as a marketer for the past 15 years?
Truth is, I’m a heart focussed marketer, and it’s ok if that sounds cheesy to you, it’s just another way of saying I only ever sell things I love!
And I’m not a big fan of screen time for kids and think that it should be limited for all of us, and especially for our kids. So did I get on stage selling more screen time to families? I honestly couldn’t. Even though my app was beautiful and educational, I wasn’t feeling the real value to the world as much as I should have. I wasn’t in the best position to market it and held back!
This isn’t the whole story yet why I held back, because there’s a second question we should look at if there’s a visibility problem in your business.
Out of 10… how much do you want to be the expert in this field? Will you be able to sustain an interest in this subject for a long time?
We are the speakers for our cause in today’s entrepreneurial marketing world. So make sure you’re starting the right kind of business. A business in a field that you’re deeply interested in, for the future, something that you want to talk about for hours, something that you are qualified in and something that you’re passionate about.
If you notice you’ve got a marketing problem, you may want to assess yourself…
It takes a bit of soul searching, ask yourself the two questions and let them sink in for a few days. Check in with yourself to see whether you genuinely believe in your products, and if you’re happy taking on the expert position in your field.
So many of my clients come to me saying they’re stuck with their entrepreneurial marketing and sales. This can have a lot of reasons of course, and sometimes, just sometimes, it might be that they’re not starting the right kind of business or need to tweak their existing offerings and niche a bit.