Looking to reach & engage more people?
What would your life be like if you could convert visitors into raving, paying fans?
66% of small business owners claim "reaching more of my ideal audience" as a top business goal for 2018. Can you relate?
Setting yourself up for success
Here's a new framework for you to create a strong brand and compelling message, so that you can take your business to the next level and beyond.
No need to spend hundreds, or even thousands, on an agency. Read on and learn how you can create a winning strategy to elevate your business above the market noise.
Your message will easily tune into your audience, converting browsers into shoppers.
Creating content*? Ask yourself these 3 questions:
sending out marketing messages, conveying information, blogging, vlogging, posting on social media, choosing stock images, editing, working on your look & feel, designing images, taking photos for your blog or social media, setting up ads, brainstorming promotions, planning your editorial calendar, networking, working in Canva, creating infographics,...
o1 Is it clear?
Having a tried and tested system in place helps you dial in your message every time you create a new piece of content.
02 Is it compelling?
Tailoring your content to your audience as well as to the platform you're using almost guarantees you to have the impact you desire. And you'll be winning if you create each piece of content with a specific goal in mind.
03 Is it consistent?
Dislike your website? Don't just patch on the band aid. Align your brand and messaging strategy before you contact the web designer, ensuring that your appearance is consistent across all channels and hits the right spot with your people.
Never miss an opportunity to stand out.
YOU POST ON FACEBOOK AND HEAR CRICKETS
YOU'VE DEVELOPED A BLIND SPOT FOR YOUR BRANDING (IT JUST DOESN'T DO YOUR PRODUCTS JUSTICE!)
YOU HAVEN'T MANAGED TO NAIL your brand's LOOK, FEEL or voice
YOUR LATEST FACEBOOK AD IS A STAB IN THE DARK AGAIN (FINGERS CROSSED!)
Fine-tune your messaging to raise above the market noise, turning people into customers, and customers into raving, invested fans.
Dial in your brand and message before you break up for the summer:
Let's sort out your branding and messaging for good so your business can take off properly!
I want to see your small business thrive. Because I know that'll make you happy.
You'll put the bacon on the table for your loved ones and yourself, without returning to your office job.
Running a business all by yourself is tough. I know that.
Here's something to take the edge off: my tried and tested framework to take care of the branding and messaging side of your business.
No need for you to reinvent the wheel and no more hunting online for tutorials, saving you weeks of trial and error.
I've got experience of 17 years in the industry, having built a successful brand for myself, and many others in a Creative Lead position in London.
And I've been a short course tutor at Central Saint Martins College of Art and Design for the past seven years, where I've learned a thing about coaching and teaching, and I've now designed a 6 week programme for you to follow along.
Registration now open, class starts on 31/05, limited spaces (12 students):
What's in the box?
Weekly online group video trainings delivered via Zoom
Course notes, work sheets, and swipe files for you to download
Private students area that you can access from anywhere
Unlimited email access to me
One 30 minute 1-2-1 consultation (via Skype) to understand you and your business
Exclusive access to a private Facebook group where you can chat to me and the other members to get feedback on the go
Another 30 minute 1-2-1 consultation (via Skype) to check your brand and messaging are dialled in properly
The Six Modules
WEEK 1 – ACHIEVE CLARITY & FOCUS
Love it, or hate it, you're going to be in the spotlight this week leaving you inspired and energised. We'll be laying the right foundations for your branding, getting into the mindset you'll need. We’ll determine the exact spot you’re in and the trajectory you want to take, uncovering your dreams, goals, vision, and everything in between. Using both logic and intuition we'll create a master plan to build the business you love. Gain total clarity about you and your business. Knowing where you’re headed will focus your mind, create a cool, calm and collected atmosphere, letting you grow your influence with confidence.
WEEK 2 – JOIN IN & WORK IT
No-one’s going to stand on the sidelines watching others grow their businesses any longer. This week, we’ll join in. Going all out after your dreams will be exhilarating, and this process will boost your business resilience and confidence. Analyse the environment your business is in so that you’ll be able to take the path to fastest business success. Tweak your mindset so you’re all set to work your connections without being sales-y, so that you can strengthen and launch your operation into the stratosphere…leaving your competition behind.
WEEK 3 – INSPIRE & BE INSPIRED
This is the big one. The focus shifts away from us – for good! Learn a simple attitude trick that’ll make a massive difference to how we do business. Discover an agile way of fleshing out your ideal customer as we’re not going to waste any time in this programme. We'll approach avatar building with a three-pronged approach and this will help you build real connections to your audience. Get to know and love your ideal customer in a way that inspires you and helps you connect to them and sets you up to really touch peoples' lives, turning people into customers and customers into raving, invested fans.
WEEK 4 – DIAL IN & THRIVE
Whether you’ve had a brand strategy before you came to this course, or you’re starting from scratch, this is the week where we’ll finalise the puzzle. We'll bring your brand, your avatar, and your offerings together, and dial them in to the exact spot that keeps the mutually beneficial relationship between you and your tribe in harmony. Tweaking this balance will connect everything, so that the energy can flow through your business, bringing success your way. Dive deep to uncover the secrets that make your products irresistible, dialling in your brand strategy to appeal directly to your ideal customer avatar will help you sell with ease and with a great conscience.
WEEK 5 – GRASP THE OPPORTUNITY
Break out the sunglasses, there's more clarity on the way. This time it’ll be won through rigorous editing and condensing, so be ready to get tough. Your brand is starting to take shape and it should only be borne out of a single cell. Your job this week is to distil all the materials you’ve created so far into your Love Brand Blueprint. Condense your newfound knowledge into a simple format, giving you branding and messaging peace of mind for the future. You'll always be able to communicate your point letting you grasp every opportunity you'll have for promotion in the future. This will serve you in all the communications you’ll ever have about your business, plus you’ll discover the secret way of handling it to its best advantage.
WEEK 6 – SET UP FOR SUCCESS
Putting The Plan Into Motion. Now you've got your message and strategy aligned you can start creating the brand identity elements. You'll have industry standard briefs at your fingertips and will get my advice on the direction to take your brand into. I'll also share the system brand management system I used as a professional designer. Setting you up for business success with practical steps only industry insiders take, teaching you how you can take everything you’ve learned and apply it in the most efficient way.
Create your Love Brand Blueprint and convert browsers into customers.
New class starts 31/05.
Is this a programme that will help me dial in my brand and message?
Let's hear it from our recent graduates, who I'm so, so proud of:
Carole Hallett Mobbs
"I was having trouble reviving my brand and message ready for a new venture. I couldn’t see how to launch a new, but related, brand in my niche and simply couldn’t see a way forward. Basically, I couldn’t see the wood for the trees.
I joined the Love Brand Blueprint and Gwen instantly helped me see everything so much more clearly, in a very straightforward and uplifting way. Her skills at distilling something I considered very difficult are outstanding and inspirational.
It really helps getting an outside view when you’re stuck, and I couldn’t have chosen better than asking Gwen for warm, friendly and expert help. I’ve tried other courses and groups and none gave me a single useful piece of information. With Gwen’s course I received incredibly useful and easily actionable material in every session.
I feel reenergised and able to channel everything I’ve learned during Gwen’s course in a practical way. Highly recommended!"
The Expatability Club
OWNER of fashion brand FYNeRY
"When I first came across Love Brand Blueprint I was very sceptical and not particularly keen because I had done a branding course before and found it a waste of time. I was worried that it would be a repeat of that. I was open with Gwen about my concerns, as the course I had done was quite well known.
Gwen reassured me that her course was very different, very hands-on, very much a dialogue involving hard work on my part, so I decided to take a leap.
I am glad I did because the course really was amazing. Gwen is extremely intelligent, aware of the market and puts the work into understanding what it is that you're interested in.
In my particular case I had a product in mind but needed help on how to market the product. I was confused about who to target and how and had too many concepts flying around my head.
The test is whether you could explain your business in one sentence to someone at a party. At the beginning of the course I could not - I was really struggling. Now, it is crystal clear. This is what she does.
Over the six weeks, Gwen really made me apply a laser-sharp focus to my product and I can say that for the first time, I have a really clear path forwards. I now understand what it is I have to do.
Because it is now a clear path, my work has direction and my efforts feel targeted, instead of a scattergun approach. I can communicate to designers and other people because my brand feels alive.
Gwen makes you work hard, and dig deep and it is really worth it.""
This is what some of my clients say about my system:
Small Business Success Stories:
"In the whole mad business of setting up Frou Frou Days it's safe to say that the work I’ve done with Gwen has been the most productive and helpful of all.”
I loved the whole branding process with Gwen. She is professional as well as friendly, creative as well as organised.
Branding is SO important and Gwen offered a clear path through the whole process. It became about so much more than creating a logo; through the brand blueprint process we were able to gather and identify all the key elements that make my business what it is.
Gwen helped me achieve clarity about what I’m offering, why and to whom. The final logo in all its lovely iterations is the shining cherry on the top of the cake, but it was the process that I found so fascinating. Her questions allowed me to articulate the ethos and purpose of the business and the brand blueprint also helped me enormously with my website build.
I’m amazed by how far reaching the work with Gwen has been and she has helped me establish a clear identity for Frou Frou Days. Gwen has great insight, gives much more than you think you’re going to get and is a pleasure to work with.
CLARE BURGESS, PARTY STYLIST & OWNER
”The brand blueprint helped me hone in on key details about my business brand, which has really clarified how I address my target audience. This has helped me use the right messaging on my website, in my marketing material and wherever I show up online.”
The process of creating a brand brief was new to me, but Gwen made it easy and fun! The consultation process needed me to take some time to think hard and decide how I want to portray myself in my business, but with Gwen’s guidance and expertise I was able to quickly get to a point where I could clearly articulate what was right for me and my ideal client.
Gwen patiently took me through what needed to be done. Not being from a design background, I appreciated the way she explained what the end goal was, and walked me through the process.
ADANNA BANKOLE, BUSINESS STRATEGIST & FOUNDER
A Thank You to You!
I'm dedicated to make sure every student completes the course successfully. That's why I've created a class that's closely guided by me. I'm going to be there every step of the way and as an extra bonus to the attention you'll be getting I'm throwing in a one hour branding and messaging consultation, delivered via Skype.
Get additional branding and marketing advice from me, on a on a 1-2-1 basis. Book this consultation as 2x30 minutes or 1x60 minutes at any time during the duration of the course.
I usually charge this brand consultancy service at £197 per hour.
I’ll be personally teaching each class in a live video conference format (of a maximum 12 students) and you’ll have full access to ask questions and share your thoughts at the end of each session. You'll be building business connections and are getting the opportunity to learn from others.
The low number of spaces available on this class means that I’ll become very familiar with your business so it'll be like having your own creative director on hand.
Grab your unique opportunity to be guided step by step through your branding and messaging process.
100% MONEY BACK GUARANTEE
This product comes with a 30 day 100% satisfaction guarantee
There's zero risk for you. I'm convinced that the Love Brand Blueprint Course will help you and your business tremendously, that's why I'm offering it with a 30 day 100% money back guarantee. This means that you can take part in the course for up to 30 days. If you’ve worked on all the tasks and feel you still don’t get value, or if the way I teach isn't compatible with your learning style, then I’ll refund the money you’ve paid.
Secure your spot on the Love Brand Blueprint now and start turning people into raving, invested fans. New programme starts 31/05.
Registration open now below:
Tuition for the 6 week programme is
(I'll be sharing your coupon to get the course for £497 on social media and on my newsletter this week!)
I've downloaded so many courses and finished none
This is not an "information product".
97% of online information courses will never be completed by the student! Students download tons of content then receive no guidance, and they're basically on their own.
For most students, this approach doesn't work and they give up on the learning.
I don't want this for you. I haven't made this programme to "earn money while I sleep", but to get you the results you need to grow your business.
I'm making myself available to you. I'll provide guidance, coaching and accountability, plus an engaging delivery style, to make it possible for you to find your voice, fine-tune your messaging and create your brand.
I don't have a budget for this
The Love Brand Blueprint is the foundation all your future brand, content and messaging endeavours will be built upon.
It's the step you take before you put your money into any promotional activity, before you spend money on a website...to make sure there's an underlying strategy in place and your content appeals to your audience.
So even though you don't have the budget now, you'll soon catch yourself at the point where you start spending money on your business, which is when you should set the branding strategy right with the Love Brand Blueprint.
I need a website and business cards, not a programme
This is a personal decision.
As a brand designer I can only stress the importance of having a clear strategy in place.
If you need a website, the first step should be to get your brand strategy right, so this programme would be the thing to do for you.
If you're creating the content for your business I'd recommend you get some kind of formal training.
You may have to invest time and money into a programme to learn your strategies, but your content creation, branding and messaging journey will be much smoother (and more fun!) once this is all set up, enabling you to create the business you love.
What if I can't make the group coaching calls?
The weekly group training calls are scheduled to start every Wednesday at noon.
You'll still get your personal on-boarding and check-out call of 30 minutes each, and you'll also get the bonus brand and messaging consultation of 60 minutes. In addition to that I'll record all video trainings and you'll have access to these in our private students area.
Any questions please email email@example.com
How much time do I need to invest per week?
The time needed depends on a lot of factors, but as a ballpark figure I'd say an afternoon or evening per week for the homework.
Plus the hour long teaching calls, the on-boarding and checkout calls of 30 mins each, and your bonus consultation of 60 minutes.
When will the live teaching calls be held?
The calls will be held on a weekday around noon and 1pm GMT, but I'll record them and upload them to our students portal. The course starts on February 15th 2017 and runs for 6 consecutive weeks.
Will I have access to the materials after the course is finished?
Yes. We believe in life-time access and you'll also benefit from all the updated versions of the course.
Is this a pilot or beta course?
The course has just been through it's first beta and students have come out of it with transformed businesses, I've included some of their reviews on this page.
I've gone through the materials with a few students on a one-to-one basis last year and the overwhelming feedback was so positive that I decided to offer it to more people. We've also just been through the first iteration of an actual online programme and this is the second round.
This means two things: firstly, there'll be no pre-recorded videos and probably no freshly cut flowers in the frame. It'll be just me doing live teaching, communicating directly with you.
Which brings me to the second point: because of the live format and the personal atmosphere, I'll get to know each of your businesses really well which means you'll get a lot of expert advice.
What happens after the course is finished?
You'll be equipped to be your own messaging and branding specialist with all systems set up and ready to go. You'll have your strategy worked out and can start applying it to grow your audience.
I'm going to check in with your brand development after 6 months to see how everything is going.
But I could get this free on google?
Probably. Scouring the internet will reveal everything you think is important for your business' branding and messaging. You'll be sifting through a lot of material though, some brilliant, some a waste, and may spend a few weeks – months even – going through trial and errors in your messaging and branding.
How is this programme different to other online courses?
This course focused on getting you results, not on me earning money while I sleep. I'm going to be there making sure you do the work, and get the results you want. I'm going to be on-hand advising you.
Some reviews from my Central Saint Martins students:
...on the short courses I teach at the University of the Arts London / Central Saint Martins.
These are not reviews on the Love Brand Blueprint (which is a spanking new class!)
Dr. Susan Alexander
Orthopedic Surgeon and YouTube Host
I attended a 10 week course on Adobe Photoshop and Illustrator which was taught by Gwen. The course was well-structured and clear learning objectives were provided for each lesson.There were 8-10 students in the class but Gwen was able to deliver a very personal approach to her teaching. She did not mind questions being asked during lessons and she showed enormous patience when trying to solve our problems.
Her enthusiasm for the subject was evident from day 1 and she seemed to take genuine pleasure in watching our skills progress. Gwen was also interested in the relevance of the course to our individual work needs and would take time to help us develop our projects and make useful suggestions to improve our creativity.
I thoroughly enjoyed the course and have used these skills in my professional work. I am an orthopaedic surgeon, but I also run a video based online anatomy learning platform and create the graphics for this project. I am very grateful to Gwen and would highly recommend her as a teacher.
I'm very happy with Gwen's course in so many ways. She possesses that great skill of creating a warm atmosphere in a group while also being an efficient teacher.
She was very attentive about the group member's current skills and made sure she adapted the course's content and pace accordingly.
Gwen was also curious about everyone's goals and helped each one of us with our specific projects. For example I wanted to learn how to enhance my illustrations with Photoshop and Gwen answered all my questions related to that.
You were encouraged to decide on a personal project in the beginning of the course. Having a project made it easier to repeat what you'd learnt in class and pushed yourself to be conscious about what you needed to learn next.
I was left with a very positive feeling. All the most useful tools in Photoshop were covered, so after finishing the course it's now a lot easier to play around and Google your way though a problem. I would now say I have enough knowledge about Photoshop in order to create illustrations on a professional level. Thanks to Gwen's handouts I can also go back and read through steps I need to repeat.
Gwen is a kind-hearted and professional person and I've recommended the course to many friends.
I attended Central Saint Martins Photoshop/Illustrator class with Gwen and I'm really happy I did. I didn't know anything about these softwares and ended up being able to do my own artwork. At that time, I was working on the poster of a documentary I just had directed.
Gwen has lots of patience and took the time to answer ALL our questions from basic ones to more sophisticated ones. The lectures were really complete and clear. I learned a lot in a short time.
I would really like to book another class with Gwen to improve my skills.
I took Gwendi’s course at Central Saint Martins College of Art and Design. From the very first day Gwendi was very friendly and had the best interest in each and every one of us.
The atmosphere in class was always joyful, warm and inspiring. Gwendi explained everything clearly in detail, provided us with very well structured notes for every class and gave us the chance to choose to cover the topics that interested us most.
Overall I felt very supported, especially when I showed her my fashion photography work and discussed it with her. I left the course having the knowledge I wanted to gain from it and with very good notes which I can revisit whenever I am editing and need some guidance.
I would definitely take another course with Gwendi and keep in touch with her for any future project she does.
I am now a fashion photographer based in Greece and have applied for a master’s degree in photography at the School of Visual Arts in New York.
I did a short course at Central Saint Martins with Gwen and I would be more than happy to book another one in the future!
Gwen is a very attentive and skilful teacher, that puts that extra effort to make sure you gain new knowledge from her class.
Even though there were number of people in our course, she managed to give her attention to everyone of us, along with creating a positive atmosphere and inspiring us, as well as sharing ideas in order to accomplish our final projects.
The course itself was very practical and challenging, whereas Gwen was very supportive and committed, willing to help out even outside of class.